Solana Beach, CA, June 7, 2012 – PTI Marketing Technologies, formerly known as Printable Technologies, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today the highly anticipated release of FusionPro® VDP Suite 8.0.
The new release includes Mac OS X Lion support, HTML output, and list processing workflows along with a variety of additional improvements and new features. The FusionPro VDP suite is comprised of three recently rebranded products; a desktop design and composition tool called FusionPro VDP Creator, a high speed plug-and-play composition server called FusionPro VDP Producer, and a highly flexible composition server called FusionPro Producer (API). FusionPro products have enjoyed widespread adoption throughout the print industry due to its platform and workflow flexibility, feature depth, and value pricing.
Using FusionPro VDP 8.0, marketing service providers can now produce personalized HTML the same way they produce a variable data print piece, eliminating the need for advanced HTML programming. Designs can originate from programs such as Adobe® InDesign®, or Quark® and the HTML can be used for static or personalized emails and microsites. The new list cleansing features offered in 8.0 provide a streamlined and integrated workflow for providers to quickly and easily execute NCOA and CASS processes online through an integration with Tec Mailing Solutions.
PTI is offering discounts on the new FusionPro VDP 8.0 Suite, as well as other FusionPro products, now through June 29th. New licenses of FusionPro VDP Creator 8.0 are available for $599 (a $200 discount). In addition, current users of FusionPro Desktop 5.0 or greater can upgrade to the new version for $399 (a $100 discount off normal upgrade pricing). Product information, promotion details, and webinar schedules can be found at www.pti.com or www.pti.com/FusionProVDP/Suite8
“The new features in FusionPro 8.0 provide such a tremendous value” says Coleman Kane, CEO of PTI. “The industry has changed and so have the needs of our service providers. FusionPro has diversified to include media types outside of print and improve on essential workflows that any provider can appreciate”. Kane continues. “PTI will continue to break ground with new releases and look for ways to make improvements that are valued by both small and large marketing service providers.”