Hearst Magazines, a renowned U.S.-based publisher of such well-known titles as Esquire, Popular Mechanics and O, The Oprah Magazine, has selected WoodWing’s Enterprise system as their new multi-channel publishing platform in the U.S., replacing another solution.
Hearst is a legendary name in the world of publishing and will celebrate its 125th anniversary this year. Today, Hearst Magazines, a unit of Hearst Corporation, is one of the world’s largest publishers of monthly magazines, with 20 U.S. titles and more than 300 international editions. The Company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, Hearst Magazines UK.
Migrating to a multi-channel publishing solution allows Hearst’s publications to enjoy a streamlined production workflow, especially when it comes to creating multiple brands of editions that range from daily to weekly to monthly. Having the ability to manage a variety of media-rich content ensures the production schedule runs in a timely manner. It also significantly streamlines the editorial review and quality assurance process that is essential to each publication’s daily workflow.
“Building a streamlined and cost-effective approach for collecting, storing, creating, publishing, distributing and archiving our vast array of content are our biggest challenges as we turn more of our brands into multi-channel publications that include print tablets, mobile and social media,” said Sean Keefe, director of publishing technology at Hearst Magazines. “Hearst’s reason for selecting the WoodWing Enterprise system is a strategic move to align each of our brands for the emerging mobile markets while still supporting our print editions. Because of the size of the implementation, involving over 800 seats, we’ve also looked closely to the total cost of ownership for our new solution.”